This alliance represents a bold step for Cupra as it seeks to expand its presence in the US market, following in the footsteps of Bayona, who has achieved great success in Hollywood. Wayne Griffiths, CEO of Cupra, expressed his enthusiasm for this partnership and his determination to introduce Barcelona-inspired models designed specifically for the US market.
This collaboration between a renowned film director and an innovative brand like Cupra promises not only to promote creativity in the world of cinema, but also to open up new opportunities in the international automotive market.
Acclaimed film director Juan Antonio Bayona has been named Cupra's brand ambassador at an event held at Casa Seat. The filmmaker, whose latest film, " The Snow Society ," represents Spain at the Oscars and is competing for the Golden Globe for Best Foreign Language Film, has decided to associate his name with Cupra 's in a joint effort to promote young talent in the film industry.
To this end, Bayona and Cupra will work in collaboration with the Escola Superior de Cinema i Audiovisuals de Catalunya (ESCAC) to launch two competitions aimed at discovering and supporting new creative talent. This focus on "made in Barcelona" creativity reflects both parties' commitment to fostering innovation and professional development in the field of film.
The partnership between world-renowned director Juan Antonio Bayona and the Cupra automotive brand aims to highlight creativity and emotional connection. Both Bayona and Seat and Cupra President Wayne Griffiths have expressed their determination to take Barcelona's reputation as a creative hub to new heights, leveraging both the director's international prestige and the brand's innovative vehicles.
Passion for driving, technological innovation and creative spirit
The collaboration between Juan Antonio Bayona and Cupra goes beyond a mere commercial partnership. It represents a strategic alliance between two visionaries who share a passion for innovation, creativity, and fostering young talent in their respective fields. By joining forces, Bayona and Cupra are paving the way for a new era of collaboration between the film and automotive industries, combining their expertise and resources to create impact both in Barcelona and internationally.
Bayona and Cupra's commitment to fostering young talent is demonstrated through cultural projects in collaboration with the Escola Superior de Cinema i Audiovisuals de Catalunya (ESCAC), which will seek to discover and support emerging creative talent. This initiative will not only strengthen Barcelona's cultural ecosystem but also open up new opportunities for young filmmakers from around the world.
Furthermore, Bayona and Cupra's shared vision extends beyond the borders of Barcelona. Both share the ambition to project the excitement and creativity of the Catalan capital onto the global stage, especially in key markets like the United States. Following in Bayona's footsteps in the international film industry, Cupra seeks to consolidate its presence in the US market, offering products designed in Barcelona but adapted to the tastes and needs of American audiences.
The comparison between Bayonne's trajectory and the path Cupra is charting toward international expansion highlights both parties' focus on authenticity and emotional connection. Just as Bayonne's films capture the essence of Barcelona and project it to the world, Cupra's vehicles reflect the vibrant and dynamic spirit of the city.
In short, the partnership between Juan Antonio Bayona and Cupra is more than a strategic collaboration: it's an alliance based on shared values and a shared vision of inspiring the world from Barcelona toward new horizons.
Inspiring and empowering the next generation of content creators
Juan Antonio Bayona's positive assessment of his and Cupra's joint commitment to Barcelona and young talent in film highlights the importance of providing opportunities for new generations. Bayona, who has a personal connection with the Escola Superior de Cinema i Audiovisuals de Catalunya (ESCAC), recognizes the importance of setting an example and supporting young filmmakers in their professional development.
For his part, Wayne Griffiths emphasizes that the collaboration with ESCAC and the creation of scholarships for young talent is not just about money, but about offering a real opportunity to succeed in the film industry. This initiative seeks not only to promote film quality but also to foster growth and innovation in the sector.
The first short film competition, aimed at young people between the ages of 17 and 23, offers a full scholarship to study at ESCAC, while the second competition, aimed at young people between the ages of 21 and 30, provides support for the production and promotion of their short film. Both annual events represent a long-term commitment to the development of young talent in film.
Furthermore, Cupra's relationship with cinema is reflected in its sponsorship of the Sitges Fantastic Film Festival and the addition of actor Daniel Brühl as a brand ambassador. This partnership demonstrates Cupra's commitment to the film industry and its ongoing support of creative talent.
